What is email marketing?

Top 14 Email marketing strategy and its types

In broad strokes, email marketing is the process of sending a message to people via email or nurturing that message for advertising purposes, until they are ready to make a purchase decision.Email marketing is part of digital marketing

Email marketing has been at the forefront of digital marketing strategies since the invention of email and is a very effective way to send your commercial message to a group of people via email.

The ability to control your own traffic is extremely valuable to you and your business as it gives you the opportunity to build ongoing relationships with your current customer database, newsletter customers, or new leads to gain further insight Opts in.

As a business, email marketing advances understanding its customer lifetime value as it can replicate sales and thus increase return of investment (ROI), while keeping in touch and providing value Helps in promoting customer loyalty.

Types of Email marketing


There are two types of email marketing: Inbound and Outbound.

Inbound-outbound marketing


Inbound email marketing is about attracting all the people you have created to your website.Basically, people are searching for something and you find the answer.Once on your website and engaging with the content you have created, they can then fill out a form that you have included to receive further marketing messages from you.Inbound contacts are great for being in your funnel, because since they are already engaged with your content, they have warmed up to your messaging.You know what page they have landed on, what their interests are, and you can feed them content that they will be interested in quite easily.However, the biggest drawback with this type of email marketing is that it takes time to invest before you are likely to see returns.Between all the keyword research, content strategy, content creation, SEO, social media management and email design, it can be a very time consuming process.Key players of inbound email marketing: Mailchimp, frequent contacts


Outbound email marketing originates for a targeted list of contacts that you purchase from a third-party data provider.
Many people listen to it and get nervous, but it is quite different from spam.While spam emails are usually intended to attack and are sent to random personal addresses, outbound marketing emails go out for a list of B2B contacts that you can
assume will be useful and relevant to your content.As long as you have purchased a list of your contacts from a reputable source, they potentially allow you to select a list in the industry of your choice.Make sure your list is clean and clear of any spam traps, bad data, and old addresses, and to ensure that you also have high deliveries before sending your email, send high Use the spam checker to maintain its reputation.The goal with outbound email marketing is to serve your contacts, which they will discover before they even search.If you can give them the answer to a problem, they don’t even know they need it yet, all the better.

Best strategy for 2020 Email Marketing

1. Be Relevant

Closely connected to the first point, segmentation should not be ignored. Even if you have gathered the clues you need, based on your overall buyer personality (as you don’t offer designing software to logistics experts), you can segment them with your offers and Can also be more relevant.

2. Always verify your list

Keeping your prospect list clean will guarantee low bounce rates, high delivery and open rates, and good sender reputation. Also, it will save you money on sending illegal emails.

3. Grow Your Email List

Lead generation never stops. If you want to increase your profit – you have to increase your list. You can do this with the Email Finder extension. Create new buyer personas and explore audiences for maximum growth.

4. Know your audience

The first thing is that you need to nast your target audience. Any generalized description and “maybe” – you need to know what your audience really needs.

5. Be Obedient

Take the CAN-SPAM Act, GDPR and similar regulations seriously – make sure you are sending only those who want to hear about your proposal.

6. Create your own templates

Pre-made email templates are wildly popular at the moment, and it is safe to assume that they will be for some time. Almost every email marketing blog gives its readers free email templates for free. And what may seem like a collection of tried and effective email templates is actually a collection of emails now being used by hundreds of other email marketers worldwide. And for you this means that by using them you immediately lose the chance to stand out.

7. Be as brief as possible

Your email should not be pulled forever – make it short, clear, and to the point. Recipients are likely to spend about half a second deciding if they want to read your email. Make sure it looks easy. The correct length for an email is about 50–125 words. I recommend you not to go over 200 words

8. Personalize

People appreciate a personal point of view – it creates a feeling of email being designed specifically for them, and who doesn’t like to feel special.

9. Go easy on attachments

Using multiple attachments, videos, pictures, and links increases your chances of getting blocked by your ESP, which is why it is recommended to use them in moderation: stick to a 70 to 30 ratio (text on image) , Insert only a link. If you have to send multiple attachments altogether – use Google Docs, the platform scans files for viruses and people rely on it. If you’ve made up your mind about using images in your email, don’t forget about the fallback text for the image, instead of plain-text (if the image is not displayed by ESP, it will show ).

10. Always include an unsubscribe link

We know this is a clear, don’t forget, in light of GDPR, it is imperative that all your emails provide a way for the recipient to refuse to receive any other email. The easiest way to do this is to include an unsubscribe link. Do not try any trick – according to the rules, the process of canceling membership should be clear and simple.

11. Optimize your email campaign for all devices

According to EmailMonday’s Mobile Email Stats Overview, in 2018 “mobile opens account for 46% of all emails open” and “71,6% of consumers will delete emails if they don’t look good on mobile”. This means for you that you need to ensure that your email campaign is displayed correctly on all possible devices, especially mobile.

12. Automate Your Email Marketing

Automation is a key element of the 21st century. Nearly every part of email marketing can be automated: email list creation, email list verification, email sending, follow-up and email tracking. Platforms such as Snowvio offer all these tools so that you can free up hours (!) In a day and streamline your email marketing.

13. Do not go overboard

Of course, you can send as many emails as you want. But I can guarantee recipients that they don’t want to receive dozens of emails every week. 69% of recipients are unsubscribed due to too many emails. Only 15% would be happy to receive emails every day. Regardless, everything depends on your product and your target audience. This is why you should experiment, test and find out what exactly is the best email frequency for your audience.

14. Never stop A / B testing

Test every aspect of your email campaign to get to know your audience better: color, CTA, subject line, level of personalization, greetings, signature and frequency. You can test anything.

Knowing that performing better will achieve higher conversions, click-throughs, and open rates, as well as developing your own unique format and

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