Digital Marketing complete 100% guide step by step
|Agenda of Digital Marketing|
1). Evolution of Digital Marketing
The term of digital marketing was introduced in 1990. The Web 1.0 platform allowed users to find the information they wanted but did not allow them to share this information over the web
Let we start step by step-
In 1990 – Launch of Archie search engine
In 1994 – Launch of Yahoo
In 1998 – Launches of Yahoo web search
In 2003 – WordPress was released
In 2008 – Spotify was Launched
In 2010 – WhatsApp was Come
In 2013 – Launch of Facebook acquire WhatsApp
2). What is Digital marketing ?
In simple Language , To Promote anything (just like your product or brand) through internet and electronic devices is called digital marketing. and its father is Neil Patel
Digital is Basically advertising delivered through digital channels. Channels such as social platform(Facebook,twitter,Instagram etc), mobile applications, web applications,email, search engines, websites, or any new digital channel.
Role of digital marketing to a company and how to grow your business with digital marketing
As we know digital marketing can be done done by electronically and online through this we have endless possibilities to promote our product or brand by using online platform such as social media, website,email,video
The main reason why digital marketing is being used in businesses is the lower cost and reachability compared to traditional marketing. For example, to reach 2,000 customers by newspaper or direct mailing the budget is around 200-900 dollars but with digital marketing the cost of advertisement is around 50-75 dollars
In digital marketing you can monitor your success by using tool of google that Google Analytics Dashboard
On other side in traditional promotional content such as a billboard or print ad.
Looking into current SEO situation
As we know SEO play vital role in our business growth. With proper SEO technique we can generate highly targeted traffic in our site.Impact of SEO see within half and year or in other word six months.
Google Analytic is best platform to analyze our site. In Google Analytic we can check report of-
- Bounce Rate
- Session Duration
Importance of Content in our Business
Content is main pillar of any business growth.If we have good quality of content then we can build trust with our audience. With the help of good quality content we can promote our product or brand easily and convey the message properly
Best platform for business growth is Social Media
The 7 big categories of online marketing are:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing.
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing.
- Email marketing.
- Sponsored Content
Why we use digital marketing
When we start any business, the main focus is on getting customer for your business.
While ads on newspaper,running ads on TV and billboard all are the traditional marketing technique but they often fail to reach any specific customers.
So Traditional marketing fails to reach the target audience
With the help of Digital platform , we can start our business easily or it is a easy way to reach any customer or target audience
Why we use digitals marketing the main reasons are-
- Easily target the specific Audience
- Easily Montior the result or stats in real time(Google Analytics)
- Digitals Marketing is more affordable as compared to traditional marketing
- We can easily send message to a wider audience at a very low cost through digital channels just like Social Media, Email Marketing etc
Scope of digitals marketing
Because the boom of the Internet, Digitals Marketing is making a strong impact in the field of marketing and advertising, more clients now using the Internet, that gave birth to a new age of marketing initially called Internet marketing, which currently called Digital Marketing. Digital is the technology of communication used to market a message. It includes computers, smartphones, cellphones, tables, game consoles. And it uses platforms like websites, email, apps, and social networks.
According to e-Marketer, in 2015 alone advertising via mobile devices rose 200 %, precisely around 6 Billion USD. Hence, when all other industries are struggling with a growth rate of just 5 % to 10 %, internet marketing industry is booming high with 40% growth rate
In June 2017, 51% of the world population is using the internet. The entire amount of users from 1995 was significantly less than 1% of the entire population.Internet marketing industry is worth in billions
As we can undoubtedly realize that in the following couple of years more users will soon be linked to the internet, which provides more scope for digital marketers to achieve target audience internationally.
According to a record 4.77 billion mobile phone users worldwide which will rise to 5.07 billion by 2019.
Types of digitals marketing
Firstly you need to understand as many types of digital marketing techniques as possible so that your digital marketing strategy is based on optimising your efforts, rather than just implementing what you already know.
It is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers
You can fuel content with SEO, helping you attract more leads through search engines.
Content marketing is a strategic marketing approach that mainly focused on creating and delivering valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
It is a vital tool for digital marketers, SEO analysts and webmasters alike Through using Google Analytics, you can uncover massive amounts of data about your website and your users, gaining valuable insights that can be used to enhance your marketing strategies
Search Engine Optimization (SEO)
SEO (search engine optimization) refers to the practice of refining your website to make it perform better in search engines like Google. SEM (search engine marketing) refers to marketing activities involving search engines, like SEO and pay-per-click (PPC), local listings on search engines, and more
Digital advertising creates brand awareness while digital marketing develops the brand. Main purpose of digital advertising is to promote the brand or generate sales. Digital Advertising is defined as a promotional message to sell a product. and it is more related to traffic generation.
In broad strokes, email marketing is the process of sending people a message via email or nurturing that message for advertising purposes, until they are ready to make a purchase decision
There are two types of email marketing: Inbound and Outbound.
Social Media Marketing
Social media marketing is a marketing strategy that can be done through social media platforms. Now a days social media become a part of life for an individual
Who uses social media platforms such as Facebook, Twitter, Instagram from which he/she gets the information about the availability of product that they can use in daily life by seeing the comments, followers and rating by this they can analysis which brand is good and for the business who use social media to promote the brand and increase the sales of the product but for the business who use social media, it is important that they know the target audience, market behavior and know the potential customer by this they increase the brand awareness.
Importance of social media marketing
We all know that now social media marketing is growing rapidly, 97% of marketers are using social media to promote their brand and 78% of sellers use social media to increase their sales.
But 50% of startup companies do not know the importance of social media as to why they are not using it, so I am going to tell you the importance of social media marketing in today’s world “It is true that no person can live without “Social media is why we can’t take advantage of it”.
- The most important benefit of social media is increasing your brand awareness. When social media is not popular, it is very difficult to do business to increase brand awareness in people, why it takes so long for businesses to increase their brand awareness in people, why the concept of copyright, patent and trademark is introduced .
- Social media marketing is a platform through which you can promote your product for sale through various platforms like Facebook, Twitter, Instagram, YouTube, and you can also analyze how positive and negative a product is in the market. / What is the brand image and demand? Review.
- Social media increases traffic to your website tremendously, even if you are doing a local shop through social media, you can increase foot traffic to your local shop by enticing customers through social media.
- Social media marketing is cost-efficient. Anyone can advertise their product at a low cost and get a good investment. The biggest benefit comes to a startup company where they usually have a limited budget because they can advertise their product. Signing up and creating profiles is free for most social media platforms and paid promotions are at relatively low cost.
It is also known as referral marketing. In simple words Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a niche you like, promote it to other and earn profit for each sale that you generate from your website or blog .
More 5 High Paying Affiliate Programs
- Contant Contact
- WP Engine
- Hammacher Schlemmer
- Yves Rocher
- BH Cosmetics
- Sandals Resorts
- Capitalist Exploits
- Sage Financials
- Invoice Ninja
Mobile marketing is one of the trending marketing techniques that marketers are adopting as the marketing weapon of the future for their product or services.
All marketing activities that build a bridge between an advertiser and a consumer through mobile devices such as smartphones, tablets, PDAs and connections are considered marketing techniques. Currently more and more people are using mobile which is why mobile marketing is in trend as an SEO strategy.
Popular mobile marketing strategies implemented in SEO:
- Location Based Service Marketing that displays mobile ad to user in a specific location
- SMS Marketing
- MMS Marketing
- Push Notification Marketing
- Mobile search Google ads that are built for mobiles
- App-based Marketing via Google AdMob
- In-game Mobile Marketing which displays mobile ads within game as a banner or image pop-up
- Quick Response(QR) Code Marketing which are aligned with gamification
Digital PR(Public Relation)
Digital PR is an online marketing strategy that is used by businesses to increase their online presence. Network of digital PR agencies with journalists, bloggers and influencers and send online press releases to refer to high-quality backlinks, social media, and improve your search engine optimization (SEO).